SERE Motors is a premier family-run car dealership in Northern Ireland, renowned for its extensive range of new and used vehicles, exceptional customer service, and award-winning reputation. With modern showrooms in Belfast and Lisburn, SERE represents leading brands such as SEAT, MG, and KGM (formerly SsangYong), alongside a Used Car Supermarket stocking over 800 vehicles from various manufacturers. Established in 1990 by Stanley and Rosemary Edgar, SERE has grown from a humble portacabin to one of Northern Ireland’s top 200 companies, employing over 250 staff. This guide details SERE Motors’ history, services, locations, customer reviews, and why they’re a top choice for car buyers in 2025. Whether you’re after a stylish SEAT Ibiza, an electric MG4, or a reliable used Volkswagen, SERE Motors offers a seamless automotive experience.
About SERE Motors
Founded in 1990 by Stanley Edgar, SERE Motors derives its name from the initials of Stanley and Rosemary Edgar. Now part of the SERE Group, the dealership has evolved into a leading automotive retailer, with showrooms at Boucher Road, Belfast, and Lissue Industrial Estate, Lisburn. SERE specializes in new car sales for SEAT, MG, and KGM, complemented by a vast Used Car Supermarket offering vehicles from brands like Volkswagen, Ford, BMW, and Hyundai. With a 4.0/5 Trustpilot rating (57+ reviews) and a focus on quality, SERE provides competitive finance options, Motability support, and comprehensive aftersales services, including servicing, MOTs, and bodyshop repairs. Their commitment to customer satisfaction and innovative finance deals, such as 0% APR on select models, makes them a standout in Northern Ireland’s automotive market.
Key Details:
Headquarters: 7-13 Boucher Road, Belfast, Co. Antrim, BT12 6HR
Phone: +44 (0)28 9020 5100 (Belfast); +44 (0)28 9260 4848 (Lisburn)
Email: Via www.seremotors.com/contact-us
Website: www.seremotors.com
Social Media:
Facebook: @SEREMotors (10,000+ likes)
Instagram: @seremotors
Opening Hours:
Monday–Friday: 9:00 AM–5:30 PM
Thursday: 9:00 AM–8:00 PM
Saturday: 9:00 AM–4:00 PM
Sunday: Closed
Why Choose SERE Motors?
SERE Motors distinguishes itself through its extensive inventory, family-run values, and comprehensive services. Here’s why they’re a leading dealership:
1. Extensive Vehicle Portfolio
SERE offers a diverse range of new and used vehicles across its Belfast and Lisburn showrooms:
New Cars: SEAT (Ibiza, Leon, Arona), MG (MG3, MG4 EV, ZS), and KGM (Rexton, Torres, Actyon).
Used Cars: Over 800 vehicles in the Used Car Supermarket, including Volkswagen Golf, Ford Focus, BMW 3 Series, and Hyundai Tucson, with prices starting at ~£5,000.
Electric and Hybrid Vehicles: MG4 EV (£99/month, 0% APR), KGM Torres EV, and SEAT Leon e-Hybrid, with test drives and EV charging advice.
Commercial Vehicles: KGM commercial vans (e.g., Actyon 1.5 K50, £36,445) for business needs.
All vehicles undergo theft and write-off checks, with guaranteed mileage and a full valet before delivery. Browse the inventory at www.seremotors.com.
2. Comprehensive Services
SERE provides a full suite of automotive services:
New and Used Vehicle Sales: Over 800 vehicles in stock, with online browsing, live video viewing, and Click & Collect. Nationwide delivery available (free in NI).
Financing Options: Competitive finance deals, including 0% APR on MG3 and KGM Rexton, and 4.9% APR on SEAT models. FCA-regulated for transparency.
Part Exchange: Free online valuations for trade-ins, with same-day payments and no hidden fees.
Aftersales and Servicing: Manufacturer-approved technicians for SEAT, MG, KGM, Mitsubishi, Renault, Chevrolet, and Fiat. Services include MOTs, repairs, bodyshop collision repair, and alloy wheel refurbishment.
Motability Scheme: Support for disabled drivers with adapted SEAT, MG, and KGM vehicles, with specialists in Belfast and Lisburn.
Business and Fleet Solutions: Contract hire and fleet management, with tailored leasing options.
Vehicle Health Checks: Free inspections to ensure roadworthiness.
3. Two Modern Showrooms
SERE operates two expansive showrooms:
Belfast (Boucher Road): Features new SEAT, MG, and KGM models, plus a Used Car Supermarket with ~400 vehicles.
Lisburn (Lissue Industrial Estate): Houses the primary Used Car Supermarket with ~400 vehicles, alongside new SEAT and KGM models.
4. Award-Winning Family Business
Established for over 30 years, SERE has earned accolades for its customer service and business growth, including recognition in The Sunday Times Fast Track. The family-run ethos, led by Stanley Edgar, ensures personalized service and integrity.
5. Community Engagement
SERE supports local initiatives and maintains an active presence on social media (@SEREMotors), sharing new stock, finance deals (e.g., £650 cashback on MG3), and community events. Their commitment to customer satisfaction is evident in their responsive aftersales support.
SERE Motors Showroom Locations and Details
1. Belfast (Boucher Road)
Address: 7-13 Boucher Road, Belfast, Co. Antrim, BT12 6HR
Phone: +44 (0)28 9020 5100
Email: Via website contact form
Brands: SEAT, MG, KGM, Used Cars
Specialties:
New SEAT (Arona, Ibiza), MG (MG4 EV, ZS), and KGM (Rexton, Torres) models.
Used Car Supermarket with ~400 vehicles, including BMW, Volkswagen, and Ford.
Electric vehicle focus with MG4 EV (£99/month, 0% APR) and KGM Torres EV.
Services: Sales, servicing, MOT, Motability, part exchange, finance (0% APR on select models), bodyshop repairs.
Customer Feedback: “Pearce Donnan was fantastic, explaining the MG3’s features clearly and arranging a quick handover. Highly recommend!” – Customer, Belfast (Trustpilot, 4.5/5).
Hours: Monday–Friday: 9:00 AM–5:30 PM; Thursday: 9:00 AM–8:00 PM; Saturday: 9:00 AM–4:00 PM; Sunday: Closed.
2. Lisburn (Lissue Industrial Estate)
Address: Lissue Industrial Estate, Moira Road, Lisburn, Co. Antrim, BT28 2RE
Phone: +44 (0)28 9260 4848
Email: Via website
Brands: SEAT, KGM, Used Cars
Specialties:
Primary Used Car Supermarket with ~400 vehicles, including Hyundai Tucson and Volkswagen Tiguan.
New SEAT and KGM models, with finance deals (e.g., £3,000 deposit contribution on SEAT).
Aftersales services for multiple brands, including Renault and Fiat.
Services: Sales, servicing, MOT, Motability, part exchange, finance, alloy wheel refurbishment.
Customer Feedback: “Thomas sold me a VW Tiguan in Lisburn. Great service and value for money!” – Customer, Lisburn (Trustpilot, 4.0/5).
Hours: Monday–Friday: 9:00 AM–5:30 PM; Saturday: 9:00 AM–4:00 PM; Sunday: Closed.
Services Offered by SERE Motors
New and Used Vehicle Sales
New Cars: SEAT (Ibiza, Leon, Arona), MG (MG3, MG4 EV, ZS), KGM (Rexton, Torres, Actyon 1.5 K50, £36,445).
Used Cars: Over 800 vehicles, including Volkswagen Golf, Ford Fiesta, and BMW 3 Series, with prices starting at ~£5,000. All vehicles are checked for theft/write-off and warranted for mileage.
Electric and Hybrid Vehicles: MG4 EV (£99/month, 0% APR), KGM Torres EV, and SEAT Leon e-Hybrid.
Commercial Vehicles: KGM Actyon and other vans for business use.
Financing and Part Exchange
Finance Options: 0% APR on MG3 and KGM Rexton, 4.9% APR on SEAT models. Example: MG4 EV, £99/month, 0% APR with £850 cashback. FCA-regulated for transparency.
Part Exchange: Free online valuations with same-day payments and no hidden fees.
Contactless Purchase: Fully contactless process with home delivery across the UK and Ireland (free in NI).
Aftersales and Servicing
Servicing: Manufacturer-approved for SEAT, MG, KGM, Mitsubishi, Renault, Chevrolet, and Fiat, using genuine parts.
MOT Testing: Available at both Belfast and Lisburn showrooms.
Bodyshop and Repairs: Collision repair and alloy wheel refurbishment.
Vehicle Health Checks: Free inspections for roadworthiness.
Motability Scheme
Adapted Vehicles: SEAT, MG, and KGM models with free adaptations for disabled drivers.
Support: Dedicated Motability specialists in Belfast and Lisburn.
Business and Fleet Solutions
Leasing and Contract Hire: Tailored solutions for businesses, with KGM’s 0% APR Half and Half deal (pay half now, half in 12 months).
Fleet Management: Dedicated advisors for maintenance and financing.
Why SERE Motors Stands Out
Extensive Inventory: Over 800 vehicles, including new SEAT, MG, and KGM models and a Used Car Supermarket.
Family-Run Values: Over 30 years of integrity, led by Stanley and Rosemary Edgar’s legacy.
Customer Satisfaction: 4.0/5 Trustpilot rating, with praise for staff like Pearce Donnan, Marcel, and Thomas.
Innovative Finance: 0% APR deals on MG and KGM models, plus flexible options for all budgets.
Comprehensive Services: Sales, servicing, MOTs, bodyshop repairs, and Motability support under one roof.
Community Engagement: Active on social media (@SEREMotors) with local event support.
Customer Reviews and Testimonials
SERE Motors has a 4.0/5 Trustpilot rating (57+ reviews) and mixed feedback on other platforms. Highlights include:
Belfast (MG): “Daniel was a top-class gentleman. Found my MG3, test drove, and completed paperwork in 30 minutes. Highly recommended!” – Customer, Belfast (Trustpilot, 5/5).
Lisburn (Volkswagen): “Bought a VW Tiguan from Thomas. Great value and smooth process.” – Customer, Lisburn (Trustpilot, 4.0/5).
Belfast (SEAT): “Marcel went above and beyond to find my perfect SEAT Arona. Stress-free experience!” – Customer, Belfast (Trustpilot, 5/5).
Negative Feedback: “Bought a 2019 Vauxhall Corsa in Lisburn. Electrical issues and engine failure post-warranty. Poor aftersales response.” – Customer, Lisburn (Trustpilot, 1/5). SERE addressed this by offering repairs, but some customers report delays.
SERE responds to negative feedback via info@seremotors.com, aiming to resolve issues promptly.
Comparison with Nearby Dealerships
SERE competes with other Northern Ireland dealerships but excels in inventory size and finance deals:
Fusco Vehicle Sales (Bangor): Focuses on used cars (~200 vehicles) but lacks new car brands like SEAT, MG, and KGM.
Shelbourne Motors (Portadown, Newry): Offers new Toyota, Renault, and Nissan but has a smaller used car inventory (~200 vs. SERE’s 800).
Charles Hurst (Belfast): Larger with luxury brands (e.g., Ferrari) but fewer budget-friendly finance options (e.g., no 0% APR deals).
Donnelly Group (Dungannon): Strong in Vauxhall and Toyota but less focus on electric vehicles compared to SERE’s MG4 EV.
SERE’s Used Car Supermarket and 0% APR finance options give it a competitive edge for budget-conscious and EV buyers.
Tips for Buying from SERE Motors
Browse the inventory at www.seremotors.com for real-time stock updates and live video viewing.
Book a test drive online or call +44 (0)28 9020 5100 (Belfast) or +44 (0)28 9260 4848 (Lisburn).
Explore finance deals (e.g., 0% APR on MG3) using the online finance calculator.
Use the part exchange valuation tool for competitive trade-in offers.
Consult Motability specialists for adapted vehicles if eligible.
Schedule servicing or MOT checks in advance to avoid delays.
Verify vehicle history with theft/write-off checks provided by SERE.
Follow @SEREMotors on Facebook and Instagram for exclusive offers (e.g., £650 cashback on MG3).
Recent Developments and Community Engagement
Financial Growth: SERE Holdings reported £74.2m revenue and £1.3m pre-tax profits in 2023, up from a £463,300 loss in 2022.
Electric Vehicle Focus: Expanded MG4 EV and KGM Torres EV offerings with 0% APR and £850 cashback deals.
Awards: Recognized for customer service and business growth, with a history in The Sunday Times Fast Track.
Digital Enhancements: Introduced contactless purchasing and nationwide delivery (free in NI).
Community Involvement: Supports local events and shares updates via @SEREMotors on social media.
Contact Information
Belfast Showroom:
Phone: +44 (0)28 9020 5100
Address: 7-13 Boucher Road, Belfast, Co. Antrim, BT12 6HR
Lisburn Showroom:
Phone: +44 (0)28 9260 4848
Address: Lissue Industrial Estate, Moira Road, Lisburn, Co. Antrim, BT28 2RE
General Enquiries: www.seremotors.com/contact-us
Customer Support: info@seremotors.com
SERE Motors is Northern Ireland’s leading family-run car dealership, offering an extensive range of new SEAT, MG, and KGM vehicles and over 800 used cars across its Belfast and Lisburn showrooms. With a 4.0/5 Trustpilot rating, innovative finance deals (e.g., 0% APR on MG3), and comprehensive services like Motability, servicing, and bodyshop repairs, SERE ensures a personalized, high-quality experience. Their Used Car Supermarket, award-winning service, and commitment to electric vehicles make them a top choice for car buyers in 2025. Visit www.seremotors.com or contact their team to find your perfect vehicle today.
